New Tourism Campaign to Attract Youth to the Mid North Coast

10 Oct 17

Tourism Australia has launched a new youth campaign, ‘Aussie News Today’, to attract more young people to Australia, including our magnificent Mid North Coast.

Aussie News Today was launched atop the Sydney Harbour Bridge by former Wallabies rugby union star Nick Cummins, aka the ‘The Honey Badger’. Aussie News Today will capture humorous and interesting stories about Australia and share them with young people through Tourism Australia’s digital channels.

Nationals Member for Cowper, Luke Hartsuyker, said the new campaign would help attract more young travellers to the Mid North Coast.

“Aussie News Today aims to make Australia the most desirable destination in the world for young travellers,” Mr Hartsuyker said.

“The campaign will initially focus on four of Australia’s largest youth markets — the United Kingdom, France, Germany and Italy.”

Mr Hartsuyker said the new campaign offered a great chance for local businesses to showcase our local area to the world.

“I encourage all local tourism businesses to get involved in the campaign and submit news ideas to #AussieNewsToday,” Mr Hartsuyker said.

“This is a great opportunity to showcase our beautiful area and attract more tourists.”

The Honey Badger will be joined by TV presenter Teigan Nash and former Home and Away actor Lincoln Lewis — all three will be the anchors for Aussie News Today. In addition, eight winners of a competition announced earlier this year will travel around Australia in campervans collecting stories for Aussie News Today.

This is the third in a series of youth and working holiday maker campaigns funded through an additional $10 million provided to Tourism Australia as part of the Coalition Government’s working holiday maker reform package.

“Young people are a critical market for Australia, representing a quarter of arrivals and almost half of all international visitor spend.

“Young travellers and working holiday makers go further, spend more per trip and stay longer than other travellers — so we want to attract more of them to our beautiful part of Australia here on the Mid North Coast,” Mr Hartsuyker said.

Australia is setting new tourism records as Tourism Australia continues to receive record funding from the Coalition Government.


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